Objective- They offers a blend of interactive courses, personalized coaching, and insightful resources to foster a rich learning experience.

The Problem – Despite having a well-structured learning curriculum and experienced tutors, They faced challenges in reaching a broader online audience.

They had never run ads before, and their digital presence needed a boost to attract and engage more learners.

The Solution – The first step involved analysis of their existing digital presence and finding areas for enhancement. Following this, we optimized their profiles on social media platforms like Facebook and Instagram.

Utilizing the testimonials from learners, we crafted captivating creatives and ad copies. Comprising of the unique value proposition of coaching.

After understanding their target demographics, planned a campaign strategy aimed at maximizing lead generation within a set budget.

This involved launching their paid advertising campaigns, supplementing these with organic social media posts, and targeted email marketing.

Lead Generation for Software Agency

The Problem

The agency had difficulty in acquiring clients. The outreach methods employed were not effective in generating the desired leads. The requirement was to generate quality leads at a reasonable cost.

The Solution-

The first step was to find unique selling propositions (USPs) of the services offered and the target audience that needed to be reached.

Step 2 – Making creatives that would resonate with the target audience while highlighting the USPs of The Agency’s services. Step 3 – Writing copies, headline, and description texts to capture attention and spark interest in the services offered.

Step 4 – Deciding which platform. We decided to opt for meta because of the powerful targeting and analytics tools

the campaigns were continually monitored and optimized to ensure the cost per lead remained within the defined budget while not compromising on the quality of leads generated.

Result

The strategy yielded increase in lead generation, with a number of inquiries pouring in for the various services offered by The Agency. The cost per lead was maintained within the desired range, ensuring the campaign’s effectiveness and ROI.

Meta Ads -(Fashion & Beauty)

Funnel – Strategy

TOF – Finding new audience – Consists of testing phases like- creative, audience, and interest and finding the right potential customers for the business to see which one most resonates best with your target market.

Also employ strategies like A/B testing, lookalike audiences, and interest targeting to broaden your reach and attract new prospects.

MIDDLE – Where you build that trust and handle objections. Crafting compelling messaging that addresses common objections and showcases the value proposition of your product. Also leveraged tactics like retargeting ads, email sequences, and personalized content to stay top-of-mind and help them in their decision-making process.

BOTTOM- This is where convincing them to make the purchase. Implemented persuasive (CTA) messages and offers to the needs and preferences of your audience segments. Urgency tactics, such as limited-time promotions or scarcity messaging, to incentivize immediate action and eliminate any barriers.

POST PURCHASE- Nurturing customer loyalty and encouraging repeat purchases. Implemented post-purchase follow-up sequences, thank-you emails, and exclusive offers to show appreciation.

This involves transforming satisfied customers into brand advocates, driving long-term revenue and customer lifetime value.

Meta Ads @ Google ADS -(Fashion)

Funnel – Strategy

TOF – Finding new audience – Consists of testing phases like- creative, audience, and interest and finding the right potential customers for the business to see which one most resonates best with your target market.

Also employ strategies like A/B testing, lookalike audiences, and interest targeting to broaden your reach and attract new prospects.

MIDDLE – Where you build that trust and handle objections. Crafting compelling messaging that addresses common objections and showcases the value proposition of your product. Also leveraged tactics like retargeting ads, email sequences, and personalized content to stay top-of-mind and help them in their decision-making process.

BOTTOM- This is where convincing them to make the purchase. Implemented persuasive (CTA) messages and offers to the needs and preferences of your audience segments. Urgency tactics, such as limited-time promotions or scarcity messaging, to incentivize immediate action and eliminate any barriers.

POST PURCHASE- Nurturing customer loyalty and encouraging repeat purchases. Implemented post-purchase follow-up sequences, thank-you emails, and exclusive offers to show appreciation.

This involves transforming satisfied customers into brand advocates, driving long-term revenue and customer lifetime value.

Overview

Challenges in February 2024, with high advertising costs, low conversion rates, and inconsistent performance across marketing channels. Over nine months, the team implemented a focused strategy, achieving substantial improvements across key metrics by November 2024.

1. Analysing

In February 2024, critical issues were identified:

• Low Conversion Rate: At 0.36%, the site was underperforming compared to industry benchmarks.
• High Cost Per Acquisition: Retargeting CPC peaked at £136, and Ad Cost per Shirt was a staggering £11.66.
• Inconsistent Sales Channels: Email marketing, although effective (£1,689 in sales), wasn’t maximized.
• Overall Sales Decline: Total sales were only £1,689, with 38 orders and an AOV of £82.83.

2. Researching

Key insights emerged after a deep dive:

Email campaigns were underutilized despite their high ROI potential.

Retargeting campaigns lacked personalization, leading to low CTR (0.59%) and high CPC.

The customer journey showed drop-offs at the cart stage, indicating trust issues or price sensitivity.

Competitor analysis (e.g., Charles Tyrwhitt) revealed the need for emotional storytelling and better promotional strategies.

3. Fixing101

From March to August, a series of targeted interventions were implemented:

Improved Site UX: Simplified navigation, added trust signals (reviews, guarantees), and optimized the checkout process.

Optimized Ad Campaigns:

Retargeting ads were redesigned with personalized messages and visuals.

Search ads were refined with better keyword targeting and compelling CTAs.

Leveraged Email Marketing: Expanded campaigns to include exclusive offers, reminders, and seasonal promotions.

Cost Control: Focused on reducing CPC through better bid management and creative testing.

4. Testing & Optimising

The team adopted a systematic approach:

Ad Performance Testing: Multiple creatives were tested, improving Retargeting CTR from 0.59% (Feb) to 0.43% (Nov) and reducing CPC to £10.16.

Email Campaign Success: November email sales reached £3,668, a 117% increase from February.

Conversion Rate Optimization: On-site improvements boosted the conversion rate from 0.36% (Feb) to 0.52% (Nov).

5. Patience

The journey was not without challenges. Some campaigns took months to show tangible results, especially in rebuilding trust with lapsed customers and optimizing retargeting ads. Patience and a commitment to incremental gains were essential to the strategy.