FMCG – Lead Generation

Objective – The client wanted to generate leads for his FMCG Brand. He wanted to spend the bare minimum and wanted distributor leads for his business.

Solution – Launched the ad with 3 ad sets and 3 creatives and after finding the winning creative paused the other creative and started to scale the other creative.

After people clicked on ad which led them to Sign up form and we made sure form was easy and quick to fill Result – Spend around 2000 Rs, Cost per Lead 12 per lead and Generated 170 leads and total conversion were 35.

Meta Ads -(Fashion & Beauty)

TOFU – Finding new audience – In testing phases like- creative, audience, and interest and finding the right potential customers for the business Also employ strategies like A/B testing, lookalike audiences, and interest targeting to broaden your reach and attract new prospects.

MOFU- Where you build that trust and handle objections. Crafted compelling messaging that addresses common objections and showcases the value proposition of your product.

BOFU- Used urgency tactics, such as limited-time promotions or scarcity messaging, to incentivize immediate action and eliminate any barriers.

POST PURCHASE- Implemented post-purchase follow-up sequences, thank-you emails, and exclusive offers to show appreciation.

Paid Ads For Coaching Classes

The Problem – Despite having a well-structured learning curriculum and experienced tutors, They faced challenges in reaching a broader online audience. They had never run ads before, and their digital presence needed a boost to attract and engage more learners.

The Solution – The first step involved analysis of their existing digital presence and finding areas for enhancement. Following this, we optimized their profiles on social media platforms like Facebook and Instagram. Utilizing the testimonials from learners, we crafted captivating creatives and ad copies. Comprising of the unique value proposition of coaching. After understanding their target demographics, planned a campaign strategy aimed at maximizing lead generation within a set budget. This involved launching their paid advertising campaigns, supplementing these with organic social media posts, and targeted email marketing.

Lead Generation for an Agency

The Problem- The agency had difficulty in acquiring clients. The outreach methods employed were not effective in generating the desired leads.

The requirement was to generate quality leads at a reasonable cost. The Solution- The first step was to find unique selling propositions (USPs) of the services offered and the target audience that needed to be reached.

Step 2 – Making creatives that would resonate with the target audience while highlighting the USPs of The Agency’s services. Step

3 – Writing copies, headline, and description texts to capture attention and spark interest in the services offered. Step 4 – Deciding which platform.

We decided to opt for meta because of the powerful targeting and analytics tools the campaigns were continually monitored and optimized to ensure the cost per lead remained within the defined budget while not compromising on the quality of leads generated.